Univision Deportes is getting a rebrand, with Univision announcing the evolution of its multi-platform sports brand and cable network into ‘TUDN’. Under the TUDN brand, “Univision will continue to deliver more live soccer than any other U.S. media company while offering a richer and more engaging experience through new world-class programming, all-star talent and enhanced production capabilities,” according to the announcement, debuting this summer and debuting in Mexico simultaneously as part of a collaboration between the sports divisions of Univision and Grupo Televisa.
“Univision has long been the industry leader in high-quality live soccer, and this collaboration represents another major step forward,” said Univision Chief Executive Officer Vince Sadusky. “Simply put, we are delivering on our viewers’ passion for soccer by giving them more of the content they love through an enhanced television and digital experience.”
With the launch of TUDN, Univision will introduce a suite of additional live soccer offerings later this year: TUDNxtra and Zona Futbol in addition to introducing new content and talent.