Are they or aren’t they? The potential for UFC to hit the open market has bubbled for years, heating up in recent weeks and capped by ESPN’s report that the company was officially for sale with four companies believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group and the winning bid expected to hit somewhere between $3.5 billion and $4 billion. President Dana White quickly refuted the report, with the latest news being that the UFC will actually sell a small percentage of the business (between 11-15%) to aid global expansion, specifically in China, according to FloCombat.
White stated on the Dan Patrick Show that “”Yeah, we’re not up for sale,” adding, “We’re always working on deals and our expansion globally. I’ve been saying since this thing came out: No, we’re not for sale. But let me tell you what: If somebody shows up with $4 billion, we can talk. We can definitely talk.”