As previously reported, Twitter will launch its new video feature in the coming weeks, but the social network unveiled more details at the CES convention. Highlights include:
– Autoplay will look like Vine: the feature will allow marketers to create six-second video previews to entice users to click. However, marketers will have the choice to pick which six seconds of a video campaign will make the preview. In other words: choose the most enticing bit.
– Unlike Facebook, there will be no sound to start: Or at least not until a user clicks to watch the promoted tweet, and advertisers won’t pay until they receive a click.
– Time: Brands will have up to ten minutes of video to use. Users will only get 30 seconds every day.
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