So much for that. Twitter’s first-quarter growth spurt appears to have been temporary. The company’s monthly active user base stayed put at 328 million, unchanged from Q1. In the U.S., monthly users dropped from 70 million to 68 million. Twitter had increased its monthly user base by about 9 million during Q1; it’s likely that November’s presidential election, and its aftermath, helped deliver a temporary boost. Revenue came in at $574 million, a 5% decline from Q1. Global ad revenue – which accounts for roughly 85% of overall revenue – fell by 8%. Twitter has said that the decline can be explained, in part, by the fact that’s been winding down some of the less profitable areas of its ad business, including Tell-Apart, an ad-targeting firm it acquired two years ago. On the plus side, Twitter’s live video efforts saw a promising engagement boost; the company streamed over 1,200 hours of live video, and garnered 55 million unique viewers – a year-over-year increase of 10 million. The company’s shares took a hit, declining by 11% following the report.
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