Turner Sports is taking its sponsorships to the next level, announcing the launch of Turner Ignite Sports in a move to connect brands to its sports programming and properties via four main areas: intellectual property; live events and experiential marketing; creative services; and data solutions. Events would include the likes of the NCAA, March Madness, Bleacher Report and ELeague, leveraging the company’s “award-winning data, analytics and technology solutions that empower advertisers with advanced targeting, distribution and optimization of content across all screens.” The announcement was made by Turner President David Levy at CES during Turner’s Sports Business Innovation forum.

“We believe in creating powerful, long-term marketing partnerships rather than being confined by transactional relationships that stop and go because a sport’s season, event or show ends,” said Will Funk, Executive VP of Sales and Property Sponsorships at Turner Sports, will head the endeavor. “Brands have a huge opportunity to be ‘always on,’ in a genuine, contextually relevant way that adds value to the consumer experience and generates greater results for their business.”