Tubular Labs: Disney Descendants soar on YouTube

Tubular Labs Top 10 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending August 7.
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
Disney Descendants (Disney) / 62K / 43K / 70% / 11.2M
Univision Musica (Univision Musica) / 135K / 58K / 43% / 20.9M
Glam (Mode.com) / 72K / 26K / 36% / 8.4M
Jalopnik (Gawker Media) / 29K / 10K / 35% / 1.1M
MTV2 (MTV2) / 308K / 99K / 32% / 42.4M
Al Rojo Vivo (Telemundo) / 32K / 8K / 25% / 4.4M
iHeartRadio (iHeartRadio) / 104K / 25K / 24% / 1.1M
New York Magazine (New York Magazine) / 34K / 8K / 24% / 3.5M
20th Century Fox (Fox Movies) / 693K / 163K / 24% / 57M
Mission Impossible (Mission Impossible) / 34K / 8K / 23% / 14.7M
Buzzr Games (Fremantle + RTL Group) / 70K / 10K / 14% / 1.5M

The breakdown: Tubular Co-Founder and Vice President of Enterprise Allison Stern told Cynopsis, “This month, Disney hits it out of the park with their Disney Descendants channel, which gained 70% of its subscribers in the last 30 days. Other high growth media brands include two digital brands: Mode.com’s fashion + lifestyle channel for women (driven by its 100 Years of Men’s swimwear video) and Gawker Media’s Jalopnik, which benefitted from its video about the Lexus Hoverboard.”

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