TiVo Research produced some interesting data about the TV viewing habits of Donald Trump versus Hillary Clinton supporters. It is perhaps no surprise that Clinton supporters watch more MSNBC than average, while Trump fans turn to Fox News. Trump backers watch Nick Jr. 2.4 times more than average, while Clinton supporters favor network series featuring strong female protagonists (the CW’s Crazy Ex-Girlfriend tops that list). The two camps have some TV in common, too: Both were heavy viewers of NBC’s recently canceled The Mysteries of Laura. “Regardless of the political party affiliation or candidate preference, our TV data shows we all share a lot similarities and differences,” Tara Maitra, GM and SVP Content and TiVo Research, tells Cynopsis.
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