The PGA TOUR Ultra boost

The PGA TOUR and Anheuser-Busch locked in an extension that continues Michelob ULTRA’s designation as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions” through 2020. Michelob ULTRA will maintain “a significant presence” at more than 45 tournaments on the PGA TOUR, PGA TOUR Champions and Web.com Tour as well as expand its onsite fan engagement by adding more tournament stops for its mobile Build-a-Bar while the ULTRA Club will be activated at five tournament locations in 2017. “Through more than 15 years as a PGA TOUR sponsor, Michelob ULTRA has been extremely creative and effective in maximizing our relationship by developing consumer programs and campaigns that fully engage golf fans, both on and off the golf course,” said Brian Oliver, Senior Vice President of Sponsorship and Partnership for the TOUR. “We are extremely pleased to announce the extension of this terrific relationship and look forward to continuing our collaboration with such a valued partner.”

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