The NFL’s Snapchat play

The NFL and Snapchat are going long with their partnership, announcing a multi-year extension to their strategic partnership that will see the NFL become the first sports league to have a presence on the Discover platform. The channel will offer content programmed by NFL Media that includes headlines and hot topics, trends and inside access videos. Snapchat Live Stories will also be produced for every NFL game during the season, including the Super Bowl, as well as the likes of the NFL Scouting Combine and the NFL Draft.

“We’re excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis,” said Blake Stuchin, Director, Digital Media Business Development for the NFL. “The launch of the NFL on Discover will provide a key touch point to follow storylines throughout the week, and the expansion of Live Stories will provide fans with a unique perspective of the excitement in and around our stadiums at every game all season-long.”

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