The NFL and NFLPA are teaming with Cirque du Soleil for an league attraction set to take place in Times Square. The NFL Times Square experience will be housed as a 40,000 square feet, four-story exhibit, located on the corner of West 47th Street and 7thh Avenue at 20 Times Square with an opening in Fall of 2017. Content will include “an engaging blend of high-tech displays, as well as immersive and interactive elements” with fans able to test their skills as well as a 350-seat theater with a 20-minute show. “The NFL and Cirque du Soleil are two iconic global brands. We are pleased to team with this industry leader to set the new standard of excellence in sports and entertainment,” said NFL Chief Marketing Officer Dawn Hudson. “We are thrilled to re-imagine what it means to authentically engage with fans by providing them an immersive, innovative experience celebrating football and available year-round. We hope to bring fans of all ages and avidity into the huddle and give them an all-access pass to players and teams.”
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