The NBA’s 2 billion barrier

The NBA became the first organization to surpass two billion loops on Vine, according to Twitter, with the milestone coming six months after the league hit one billion loops in December. The most-looped Vine to date during the 2016 NBA Playoffs is the Golden State Warriors’ Stephen Curry and Oklahoma City Thunder’s Kevin Durant embracing after the Western Conference Finals, with more than 7.8 million loops. In addition, throughout the rest of the Finals, when fans like a post from @NBA by double tapping on the Vine, they will receive a basketball icon instead of a heart, marking the first customization of this kind in Vine’s history. It will change to a Larry O’Brien Trophy during clinching games.

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