The Game Awards goes where no awards have gone before

The Game Awards added to its partnership tally, announcing deals with Twitter and NextVR for the Dec. 1 ceremony from the Microsoft Theater in LA. The honors will now be shown across a record number of global screens and platforms, including a live simulcast in China, courtesy of a new alliance with Tencent. Twitter’s deal with the event, which is produced, hosted and financed by Geoff Keighley, marks the first awards show to be streamed live on the platform. Other platforms delivering the stream include: Facebook Live, which will feature a special Backstage Facebook Live Room for nominees and digital influencers to go live on their pages and interact with fans in real time; as well as PlayStation Network, Steam, Twitch, Xbox Live, and YouTube. Snapchat will once again cover The Game Awards, partnering to produce a “Live Story” that curates highlights from the awards for the platform.

“Video games have the power to unite communities from all over the world, and this year we will share the power of gaming with more people than ever before,” said Keighley. “For 2016 we will expand our all-digital, no-friction path to global distribution through partnerships that include the first live awards show broadcast on Twitter, an initiative with Tencent to bring The Game Awards live to China, and our innovative, first-of-its-kind live VR broadcast with Next VR.”

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

Instagram