Millennials stream lot of new programming after it airs linearly. You already knew that of course, but it’s nice to have some numbers. A new study from research firm Symphony Advanced Media found that adults aged 18-34 are watching live TV 30% of the time; an additional 30% of viewing comes outside of Nielsen’s live-plus-3 and live-plus-7 measurements, on OTT, VOD (more than three days after airing) and DVR (more than seven days). The study also found that the demo can increase more than 50% when measuring for live-plus-35. Hulu was the most common choice for time-shifted network programming, ahead of other SVOD competitors, as well as networks’ apps and websites. CBS – the only network that doesn’t offer its programming on Hulu – saw roughly twice as much duration on its streaming channels than its competitors. Symphony Advanced Media looked at fall season programming through November 1; for info about the study, check out Adweek’s write-up.
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