Stat Social Twitter Audience Ratings: Tony Awards
Stat Social exclusively tracked Twitter Audience Ratings from the Tony Awards on June 7 for Cynopsis. Key findings:
Demographics:
Age: 25% millennials (18-34)
Gender: 65% women
Location: 18% are from New York
Top Musicals (ranked by affinity): The Book of Mormon, Les Miserables, Wicked, Hedwig + the Angry Inch and If/Then
Favorite Brands: USA Today (audience liked 5x more than Twitter average), Nordstrom (4.2x more liked), Carnegie Mellon (4x more liked), People Magazine (3.4x more liked) and United (2.8x more liked).
Other Stats: 22.5% liked the host Kristin Chenoweth; 69% of tweeters like CBS Programming; 54x more likely to like the host, Alan Cumming.
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“Arguably a more targeted audience than most award shows, the Tony’s still drew a massive social audience and was the number one trending topic on Twitter and Facebook that night,” Stat Social’s Audrey Hungerman told Cynopsis. “Both hosts were popular with the audience; 22.5% favored Kristin Chenoweth (#6 celebrity overall) and were 54x more likely to be a fan of Alan Cumming. These were also CBS fans: 69% like shows that air (or previously aired) on CBS, including How I Met Your Mother and the Late Show with David Letterman.” Check out the infographic at http://www.cynopsis.com.
