SatSocial Audience Ratings Results: Billboard Music Awards
Stat Social exclusively tracked Twitter Audience Ratings from the Billboard Music Awards on May 16 for Cynopsis. Key findings:
Demographics:
Age: 63% teenagers
Gender: 70% women
Location: 7% live in Texas
Favorite Celebrities: Harry Styles, Niall Horan, Taylor Swift, Liam Payne, Lovis Tomlinson, Ed Sheeran, Zayn Malik, Ariana Grande, Demi Lovato, Selena Gomez, Miley Cyrus, Calum Hood, Michael Clifford, Ashton Irwin, Justin Bieber
Favorite Brands: MTV, Sony, E!, Starbucks, Disney, Vine, YouTube, BuzzFeed, TMZ, Nickelodean
Favorite TV Shows: Pretty Little Liars, Doctor Who, Glee, Teen Wolf, American Horror Story, The Vampire Diaries, American Idol, Late Night with Jimmy Fallon, Once Upon a Time, The Ellen Degeneres Show
Other Stats: 3.62 times more likely to like Chrissy Teigen than average; 51% of tweeters like an ABC TV show; 1.28 times more likely to like the sponsor, Kia, than average.
Source: StatSocial specializes in Twitter analytics to segment and target audiences. Through data mining and technology, the company has identified more than 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
Stat Social’s Audrey Hungerman told Cynopsis, “Kia and Samsung were two major sponsors of the awards and for Kia, it may have paid off. Tweeters of the show were 1.28x more likely to have an affinity for Kia compared to the Twitter average. It does seem that this audience prefers Sony, as it is a Top 10 brand and the top tech brand for them.” Check out the infographic at http://www.cynopsis.com.
