With the NFL’s opening weekend in the digital books, it’s worth closely examining how folks responded on social media. Thanks to some exclusive info from the analytics team at StatSocial, Cynopsis Digital can do just that. As game day started, each game and team quickly became trending topics on Twitter, Instagram, and Facebook. The audience was 82% male, and over a third were teenagers. Football was their #1 interest. And nine out of 10 of their favorite brands were sports-related. Surprisingly, few of their top 10 favorite celebrities were NFL players. For more info, take a look at the below chart from StatSocial.

StatSocial measures social media surrounding NFL Opening Weekend