Sports Illustrated’s continental drift

Sports Illustrated is gearing up for a major international play, announcing that it had locked in a partnership with ASN Ltd. to develop a Sports Illustrated sports broadcasting and digital network that spans Asia. The new alliance will rebrand the Hong Kong-based, Pan-Asian ASN and ASN2 pay TV sports channels in the spring, along with companion websites and mobile apps to “Sports Illustrated/Sports Illustrated 2.” Both parties will collaborate on daily programming development, coverage of global sporting events and expansion of worldwide distribution across linear networks, SVOD, OTT, digital, mobile and emerging platforms and technologies.

“This groundbreaking partnership speaks to the power of all our brands—in this case Sports Illustrated—and enables us to build a significant international presence across new platforms,” said Steve Marcopoto, President, Time Inc. International. “Our partners at ASN have built a strong foundation, and together we look forward to creating a differentiated and compelling sports network in the most populous region in the world.”

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