Snapchat takes steps to stamp out fake and misleading content

Snapchat is taking steps to stamp out clickbait and fake news, according to a new report from The New York Times. The service has reportedly updated its guidelines for partners on Discover, its platform for publisher-controlled channels. For one, Snapchat has reportedly told publishers they can no longer post images that don’t have editorial or news value, or that bear little or no relation to the content they link to. (The Times’ report singles out a recent MTV post that appeared with a picture of a bikini-clad woman – despite the fact that the story was about a fully-clothed man.) Snapchat is also cracking down on links to questionable outside websites, telling publishers they have to fact-check all content. Finally, Snapchat said that it will roll out new tools next month that will make it easier for publishers to stop minors from seeing content. Snapchat parent Snap Inc. is expected to make its IPO this spring, possibly as early as March.

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