Samsung takes a shot at 360

Samsung is stepping up its ads for the NBA Finals, with the company and league partnering with Twitter to offer fans exclusive 360-degree video featuring behind-the-scenes footage of the Cavaliers/Warriors series. The ads will feature the new Samsung Gear 360 cameras before and after games showcasing pregame warm-ups and shooting, hallway entrances, captain meetings and postgame footage. Twitter is leveraging the content via the Twitter Amplify platform with users able to click on a Twitter website card to play the 360-degree video

In addition, with the NBA Finals underway, Twitter announced that it has again teamed up with the NBA to offer hashtag triggered emojis exclusively the platform. #NBAFinals unlocks the Larry O’Brien Trophy; #ALLin216 delivers the Cleveland Cavs logo; and #DubNation reveals the Golden State Warriors logo.

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Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

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The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

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