Report: Snap Inc. de-prioritizes developing world as it ramps in Europe and North America

Can Snap Inc. afford to de-prioritize the developing world? As detailed in a new article from the Wall Street Journal, it’s a pressing question that the Snapchat parent is largely answering in the affirmative, at least for the time being. While the likes of Facebook and Twitter work hard to push into regions like Africa and sub-continental Asia – where would-be users are abundant but internet connectivity and smartphone technology are lacking – Snap has chosen not to dive too heavily into developing markets. Indeed, 96% percent of its revenue reportedly comes from Europe and North America. The rationale is simple: Snapchat’s user experience depends heavily on advanced phone technology and high speed internet. But the company may soon face significant pressure to expand its user-base, especially now that it’s gone public. The company will issue its first quarterly earnings report since going public this week.

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