Google is upping its music game. According to Bloomberg, the company is gearing up to launch a music subscription service under the YouTube brand. The service will reportedly feature a combination of music videos and traditional music streaming. According to Bloomberg, Google employees have internally dubbed the service “Remix,” though there’s no telling whether that name will last. The service, which will compete with the likes of Apple Music and Spotify, is essentially the successor to Google Play Music. Back in February, the Google Play Music and YouTube Music teams were merged together. At the time, Google CEO Sundar Pichai explained to investors that the company wanted to combine its music offerings under a single roof. Google had hoped to launch the new offering by the end of 2017, but the company is reportedly still in licensing negotiations with two of the three major record labels.
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