Amazon Video is reportedly looking to get into live sports content. According to unnamed sources who spoke with the Wall Street Journal, the company has already met with the NFL, NBA, MLB, Major League Soccer, the ACC, and other possible licensing partners. The meetings have reportedly been informal, and it remains to be seen which leagues – if any – wind up cutting deals with Amazon. As Variety points out, Amazon faces a ton of obstacles when it comes to nailing down content partnerships. For one, sports leagues are wary of undermining their TV partnerships, which tends to make them nervous about licensing too much streaming content. Amazon’s sports acquisition efforts are reportedly being overseen by James DeLorenzo, the company’s Head of Sports Video Channels. Before 2016, DeLorenzo was VP and GM of Sports Illustrated Digital.
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