Red Bull’s 3×3 gameplan

USA Basketball cemented a multiyear partnership with Red Bull North America to build “an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3×3 basketball.” As part of the partnership, Red Bull will host more than 20 qualifying tournaments across the country under the newly-created Red Bull 3X series to identify the eight athletes who could potentially represent USA Basketball at the 2020 Olympics. The winning teams at these qualifiers will compete to accumulate enough individual FIBA points with the goal of moving on to the Red Bull USA Basketball 3X Regionals in the Fall of 2019, and then to the Red Bull USA Basketball 3X Nationals in March 2020, which will be used to select the USA men’s and women’s 3×3 national teams.

Additionally, Red Bull Media House will create original storytelling with USA Basketball to shine a light on the 3×3 game, qualifiers and players, and celebrate the journey as the sport makes its debut at the Olympics. Red Bull is now the official energy drink of USA Basketball and will support the USA Basketball Men’s and Women’s National Teams as both look to defend their gold medals from the 2016 Summer Olympics.

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

Instagram