The Professional Fighters League is forging an alliance in esports, joining with Team Liquid for a partnership that will see top Team Liquid pros become PFL Ambassadors and part of the PFL MMA experience. The deal sees select Team Liquid top players and personalities attend PFL Fights and share their experiences as part of the PFL fan community with their own fans and followers. “At Team Liquid, we seek out innovative partnerships that allow us to explore new spaces” said Team Liquid founder and co-CEO Victor Goossens, “I fell in love with MMA 15 years ago when I was a pro Starcraft player living in Seoul – I see a lot of the same core values between our organizations with a focus on entertainment, competitive sports format and athlete-first culture. This partnership will allow Team Liquid pros and PFL top athletes to explore different ways to create entertainment and promotions for both fan bases.”
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
The Screen Everyone Ignored Is Now the One Everyone Wants
Every platform in the world is chasing the same thing: an audience that actually pays...Built for the Generation That Won’t Sit Still
As the media landscape fractures and Gen Z rewrites the rules of attention, ShowUp Studios...Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....
