Pricing WWC spots

The 2-0 triumph by the U.S. over The Netherlands in the final of the FIFA Women’s World Cup in France paid dividends for Fox Sports. According to research from SQAD, the average 30-second spot in FOX’s coverage of the July 7 championship match sold for $506,665, topping the $437,707 on the network for France’s 4-2 victory over Croatia in the men’s 2018.World Cup final. That price also outscored the $491,359 on ABC with the 2014 World Cup final in which Germany beat Argentina 1-0, while almost doubling the $256,262 for the U,S’s, 5-2 beat-down of Japan in the title contest of the 2015 Women’s World Cup in Canada, which aired on FOX in primetime. Advertiser outlays averaged $126,055 and $180,473 per 30-second unit on FOX’s presentations of the U.S. quarterfinal wins over France and England in this year’s tournament on June 28 and July 2, respectively. The average costs for the spots reflected the price paid in the upfronts and in the scatter markets, according to SQAD.

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