Pop lands cable rights to The Goldbergs

Pop announced a 2017-2018 programming slate that includes 7 new and returning series, and 9 projects in development. Season over season, the net added 58 new national advertisers, expanded its distribution on traditional cable and OTT platforms and saw growth in viewership among A18-49 (+21%) and W25-54 (+13%), according to Nielsen Live+7 data. “Knowing our target audience, the ‘modern grownup,’ is key to everything we do,” net president Brad Schwartz tells Cynopsis. “We’re targeting people in their 30s and 40s, and TV content from the 90s is how they stay connected to those years. All our content needs to feel oddly familiar to this audience. And that feels unique in the marketplace.”

That’s certainly the case with acquired medical drama ER, found only on Pop, as well as the acquisition of cable syndication rights to The Goldbergs, a period sitcom that airs on ABC. New series include comedy Hot Date, created in partnership with CollegeHumor; drama Clique, focused on an elite group of college girls, and Swedish Dicks, Private Investigators, a comedy following an aging ex-stuntman and optimistic DJ.

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