The “pinning” business is about to get into the buying business. According to Recode, Pinterest will unveil an e-commerce “buy button” in three to six months. The new feature will allow its 70 million monthly users to order and pay for the products they discover and pin on the site. “If Pinterest’s buy button experiment does work, it will be the only time we’ve seen a social network successfully transition into a marketplace,” Ripen eCommerce Marketing Director David Rekuc told Cynopsis. “Many social networks are probably still haunted by what happened to Digg, a huge platform that destroyed its following by trying to monetize too quickly.” Pinterest introduced “promoted pins” last spring with Kraft, Target, ABC Family and other major brands. It currently has a deal with the payments company Stripe, which also has partnerships with Facebook and Twitter.
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]