The PGA Tour wants to put a younger face to the sport with help from a new web series pairing professional golfers with YouTube celebs. The show, Clubbed (wt), will be a similar format to Dancing With The Stars, and partner six pros with 12 web stars to mentor and compete in golf games. “PGA Tour has been successful in marketing to the millions of golfers and golf lovers in the over 30 demographic,” Bedrocket CEO Brian Bedol told Cynopsis. “We’re helping the brand reach a younger, untapped audience who shares a similar passion for the sport by creating an original made-for-digital series with YouTube talent young viewers are most interested in.” Clubbed producer Bedrocket sent out a casting call for interested YouTubers; filming will begin at the end of year with the series set to launch in Q1 2015.
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