DHX Media has launched a new division, DHX Brands, to corral its licensing and merchandising activity under a new dedicated consumer products arm. The division will be led by U.K.-based Peter Byrne, who will serve as EVP, DHX Brands, alongside his role as CEO of DHX Media’s subsidiary licensing agency business CPLG. Also as part of the restructuring, Tor Bushell takes on the position of VP Brand Management, DHX Brands; Paul Keech becomes VP, Creative Services, DHX Brands; and Tom Roe is appointed Commercial Director, DHX Brands, transitioning from CPLG. CPLG will be the appointed agent for selected DHX Brands in all of their subsidiary territories, including the recently expanded presence in North America under Ted Larkins. Both Erin Dippold and Al Fedrigoni will form part of the new North American consumer products team at CPLG. DHX Brands include Teletubbies, Yo Gabba Gabba! Caillou and Johnny Test.
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