Periscope features Andy Roddick in first-ever ad-monetized broadcasts

For the first time, Twitter is moving to directly monetize Periscope. The Twitter-owned live-broadcasting app has partnered with former U.S. Open tennis champion Andy Roddick. Roddick will host a series of Periscope broadcasts for this year’s tournament, which began this week. Broadcasting from his Twitter handle, Roddick will provide gameplay commentary and answer questions for the audience. (It’s a shame he’s not playing himself; with nemesis Roger Federer sidelined due to injury, Roddick might have stood a chance.) Chase and Grey Goose vodka will sponsor; it’ll be the first-ever ad campaign on Periscope.

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