Pepsi’s NFL campaign

Back to football, season 100 for the NFL will see Pepsi unveil its “Always be Celebrating” NFL campaign, a season-long campaign that” spotlights and honors the amazing celebrations that NFL fans and players have taken part in over the years.” Included in the campaign will be a new spot, a new charitable program with United Way and the NFL, a national retail POS campaign running all season featuring 26 of Pepsi’s NFL player partners, local market kick-off celebrations in New England and Miami and more. “The NFL has generated some incredible moments over the years, creating a celebratory spirit among its fans and players that is unrivaled. Whether it’s an energetic spike, a choreographed end zone dance, or a ‘shout out loud’ moment in your living room, football consistently brings out some of the most unapologetic celebrations – both on and off the field. The passion of its fans and players alike is what fuels the season and inspired our latest campaign,” said Todd Kaplan, Vice President, Marketing – Pepsi.

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