Pepsi’s LA play

PepsiCo and Hollywood Park unlocked an expansive agreement that makes Pepsi and Frito-Lay the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park. The partnership extends across the Los Angeles Chargers and Los Angeles Rams, with the venue opening in July 2020. As a founding partner of Hollywood Park, PepsiCo will gain category-exclusive marketing, sponsorship and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue and American Airlines Plaza. PepsiCo’s Frito-Lay division will lead the snacking experience with brands that could include Tostitos, the Official Chip & Dip of the NFL. In addition, PepsiCo will host a 46,000-square-foot space in the stadium’s south zone, where fans can experience a series of culinary and entertainment activations. To celebrate the kickoff of its exclusive partnership with SoFi Stadium and Hollywood Park, PepsiCo will host SoFi Stadium’s first tailgate party for the people responsible for building the stadium.

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