For the first time ever, the week of June 2, HGTV was the top rated cable network among W25-54 (.77 rating) and in the top five among P25-54 (.55 rating), with over 21.8 million viewers watching the network in primetime. The season two premiere of Brother vs. Brother, along with Flip or Flop, Fixer Upper […]
A year after an admitted racial slur caused her fall from grace and the loss of numerous sponsorships, not to mention her Food Network show, Southern cuisine queen Paula Deen is cooking up a new subscription-based digital destination, called the Paula Deen Network, launching in September. “Guess who’s going digital, y’all!” Deen said. “I’m so […]
The Weather Company will soon be the first media company to connect with Twitter’s ad network by connecting the WeatherFX to “weather trigger” Promoted Tweets. “We know how closely weather and social go hand-in-hand, and weather is one of the top subjects people tweet about,” The Weather Company Chief Global Revenue Officer Curt Hecht told […]
And so it begins. ESPN and Univision kick off the 2014 FIFA World Cup today, with both companies carrying the Brazil/Croatia matchup at 3:30p. ESPN drew headlines yesterday with the signing of Landon Donovan, who played with the past three FIFA World Cup squads, to the network’s coverage of the tournament. Donovan will contribute analysis […]
A new study from social marketing platform Crowdtap found 74.2 percent of World Cup viewers plan to use social media while watching games. The research polled more than 850 people to understand how social media relates to the World Cup and advertising, showing: 43.4 percent expect to post to Facebook, 34.1 percent expect to Tweet […]
“Our mission was to dissolve sweeping generalizations around the millennial audience into actionable insights for marketers and media strategists,” Katz added. “We ran with the hypothesis that social media’s revolution is over, and as the dust settles, how does it all work? In addition to a fresh perspective on the generation’s culture, Road to Truth provided us with 7 New Rules, or tweaks in media strategy and marketing that can extract value from the millennial audience.”
Tracy Morgan (30 Rock), critically injured in a six-car pileup in New Jersey Saturday morning, will have a job when he’s recovered. FX Networks and FX Productions issued a statement regarding the FXX comedy starring Morgan that was supposed to start production in August, saying, “We will support Tracy and his family in every way […]
TV Land is partnering with book series Chicken Soup for the Soul to promote new comedy Jennifer Falls. As part of the campaign, which runs through June and will include on-air and digital components, Jaime Pressly‘s Falls character acts as a contributor for www.ChickenSoup.com.
Time Warner is pursuing a major stake in the millennial media company known for its rebellious voice, Vice Media. According to the New York Times, a deal worth $1 billion would bring Vice under the media giant’s umbrella while providing it with the HLN network as its TV platform. Discussions between the two have been […]
The previously announced Microsoft Halo web series will arrive on the console on November 11. At the Electronic Entertainment Expo (E3) this week, the company dished that TV and film producer Ridley Scott’s Scott Free TV and 343 Industries (behind the Forward Unto Dawn digital series) co-produced Halo: Nightfall. Microsoft is also releasing a live-action […]
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