Marketing and rewards platform Viggle is encouraging users to Ditch the DVR. The new web series on Viggle’s Wetpaint site will highlight celeb buzz and TV news as well as what to watch that night. Viggle CRO Kevin Arrix said, “The Wetpaint site and social media network allows us to engage fans who are specifically […]
The US/Portugal game more than delivered for broadcasters ESPN and Univision, scoring as the most-watched US match ever for both channels. ESPN’s telecast of the dramatic game actually ranked as the most-viewed soccer match in the United States ever, across all networks, averaging 18,220,000 viewers based on a 9.6 HH US rating, according to Nielsen, […]
120 Sports is going live on Wednesday, and announced that GEICO, Nissan, Transamerica and Verizon Wireless have joined as the official launch partners. “120 Sports is thrilled to work with such a robust team of forward-thinking creative brands as we join forces to introduce a new, never before seen, all-digital sports network,” said Jason Coyle, […]
Despite the fact that Latinos are an increasingly powerful force in the U.S., their participation in mainstream English language media is “stunningly low,” according to a new study, “The Latino Gap,” commissioned by Columbia University. The report found fewer television and movie stories and roles than there were 70 years ago, and “when Latinos are […]
Basketball superstar Magic Johnson, chairman and CEO of ASPiRE, stopped by Cablevision’s Bronx customer contact center on Friday to shine a light on the launches of ASPiRE and UP on Optimum TV, as well as behind-the-scenes workers. Joined by Bronx Borough President Ruben Diaz Jr. and network execs, Johnson lauded the company’s customer service reps, […]
Legendary Entertainment sold film rights for zombie video game Dead Rising to Sony entertainment network Crackle. “Dead Rising has a built-in fan base and rich characters that are ideal for digital storytelling,” Legendary Digital Media’s President of Content and Distribution Tom Lesinski said. Crackle will premiere the video game film adaptation in the U.S., and […]
Actress Rosario Dawson has joined the upcoming 2015 Marvel series Daredevil. She will star as the main damsel, alongside Charlie Cox’s Matt Murdock character (aka the Daredevil). Additionally, the streaming service cast Lost’s Daryl Hannah, Les Miserables actor Terrence Mann and 14 others in the original sci-fi show Sense8. The ten-ep series follows a telepathically […]
FIFA World Cup sponsor Visa is taking advantage of Robin van Persie’s goal off of a diving header against Spain last week, which saw #persieing go viral. The brand reimagined the score via the Visa Teletransporter, recreating the famed header shot. Visa will look to create other buzzed about scenes throughout the tournament, as events […]
As the World Cup looks toward the next round of play, viewers continue to flock to on multiple screens to absorb the tournament. Univision Digital has had an especially good run, as the Univision Deportes App ranked as the top free sports app in the Google Play Store for the fourth day in a row […]
Meryl Streep has signed up for HBO’s Master Class as opera singer Maria Callas. Mike Nichols will direct the movie, based on the Terrence McNally play. Oscar winner Streep is no TV snob among her small-screen projects are mini-series The Holocaust (1978) and Angels in America (2003), as well as The Simpsons and King of […]
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