Good news, marketers: a new study from Omnicom Media Group’s Annalect found that a third of binge TV viewers (defined as watching at least three shows in a session) don’t mind seeing ads if it lowers their subscription rate and that the ads actually provided a nice break during their session. In addition, bingers are […]
A month before the launch of SEC Network, ESPN and the SEC are now rolling-out digital elements of the channel with the unveiling of a revamped SECsports.com and SECNetwork.com. The two organizations also revealed plans for SEC Network +, which offers live and on-demand coverage of more than 550 digital exclusive sporting events. The platform […]
With changes in the Chase coming up this season, NASCAR announced tinkering with the cars in contention as well. This year, in a move designed to help viewers identify the cars still in the running, the 16 drivers will display a special black and yellow paint scheme on various parts of the car. As drivers […]
What does it take to pull off a live TV event like the inaugural Nick Kids’ Choice Sports awards? The event airs tomorrow at 8p on Nickelodeon and features host Michael Strahan, Legend Award winner David Beckham, Pharrell and Florida Georgia Line, and CynKids got the playbook from producers Jay Schmalholz and Shelly Sumpter Gillyard. […]
ZM Capital and former DHX Media exec Neil Court have made an equity investment in 9 Story Entertainment, with Court becoming its executive chairman. The investment is being made out of ZM Capital II, a private equity fund from ZelnickMedia. Vince Commisso continues as president/CEO, and will report to a newly formed board of directors. […]
It’s official: Dana Walden and Gary Newman are in charge of the Fox broadcast network. The 20th Century Fox TV co-chairmen will oversee a new business unit within Fox Networks Group, Fox Television Group, combining Fox Broadcasting Company and 20th Century Fox Television. They’ll report to Peter Rice, chairman and CEO of FNG. In a […]
NBC is holding Katherine Heigl CIA drama State of Affairs until November because the series has “a bit of DNA from The Blacklist,” NBC Entertainment chairman Robert Greenblatt tells Cynopsis. “We wanted to move The Blacklist to Thursday after the Super Bowl. It will come off Monday after its fall run, so we thought we’d […]
YouTube is getting serious about premium content, according to Reuters. The video hub is in talks with independent and Hollywood producers to fund programming in an effort not only to bring in complementary higher profile advertising, but also to push its three-year-old $100 million dollar effort forward. “Over 115 of the channels launched as part […]
A study from Facebook, lifestyle site Refinery 29 and Adaptly reveals that when it comes to digital advertising, sequencing ads will more likely lead consumers to a purchase than a sustained call-to-action message (CTA). Sequencing ads for Refinery 29 that were placed on Facebook’s users newsfeeds translated to 87 percent view-throughs, and conversion of 56 […]
The Germany/Argentina World Cup Final delivered big ratings to broadcasters as both ABC and Univision generated the most-watched World Cup Championship in television history in their categories. On ABC, the contest averaged 17,324,000 viewers and 9.1 rating, according to Nielsen fast nationals. It also ranks as the third most-viewed World Cup game men’s or women’s […]
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