How do you give an American icon an overhaul? That’s the $400 million question that faced executives of the famed Daytona International Speedway in a move that’s all about evolving the fan experience. The multi-year project, dubbed Daytona Rising, will see the venue feature “approximately 101,000 permanent, wider and more comfortable seats, twice as many […]
The NBA detailed marketing plans for its 2014-15 campaign, Everybody Up. The campaign is designed to “celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.” Outlets include a slate of television commercials, print and online advertisements, as well as integration across […]
Halloween Programming Guide TV networks are once again pulling out the stops for the spookiest time of the year, with programming specials, stunts and scare-fests. Here are some highlights, from submissions by the networks to Cynopsis: Monday, October 13 Destination America: Ghostober Stunt: A Haunting at 8p Disney Channel: Mega Monstober Monday (featuring encore presentations […]
Skip a newsletter last week? “In Case You Missed It” rounds up the top stories in each of our four daily editions, so you can be up on the latest news, Cynopsis-style, in the worlds of linear, digital, sports and kids television. Enjoy! FLAGSHIP Turner Broadcasting announced that about 1475 jobs will be cut across […]
Rentrak struck a deal to acquire the TV measurement business of WPP’s Kantar Media for $98 million. “Clients will benefit from our focus on respondent-level media and purchase data,” said Kantar CEO Eric Salama.What does it mean for the industry? The sale “confirms that massively scaled direct measurement data (of viewing and consumer behaviors) is […]
The season four premiere of FX’s American Horror Story: Freak Show scared up a series high 6.13 million viewers and a 3.1 rating among A18-49 on Wednesday, up 10 percent in viewers, and up 3 percent in the demo from its season three debut.
Amazon renewed comedy Transparent for a second season, to return in 2015. The first season of the Jill Soloway (Six Feet Under) series has been at the top of Prime Instant Video for two weeks and 80 percent of viewers have seen two or more eps, according to the ‘Zon. The show stars Jeffrey Tambor […]
Photo sharing app Snapchat is close to rolling out ads, according to CEO and Co-Founder Evan Spiegel. The Wall Street Journal reports the first ads will be messages that appear within the Snapchat Stories feature, between photos and videos shared by users but not specifically targeted to individual users. Advertising will be the first source […]
The NBA is ordering up another tech cocktail, signing a multiyear extension with Cisco that will see the brand continue its role as the Official Technology Partner of the NBA, Women’s National Basketball Association, NBA Development League and USA Basketball. Currently, Cisco’s infrastructure allows the league to bring data and video from the court to […]
With hockey season underway, the NHL handed NBCSN with record viewership and notched that best NHL opening night doubleheader on record, according to Nielsen. The Flyers/Bruins matchup handed the channel with an average of 956,000 viewers as well as a 0.57 household rating, making it the most-watched opening night game on cable on record and […]
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