Google and Lionsgate launched a new digital series based on The Hunger Games called District Voices. Each of the five episodes features segments from a different YT creator such as iJustine, Jimmy Wong or Derek Muller. Their work will be presented as programming from Capitol TV, the fictional government-run station in the Hunger Games universe. […]
The New York Television Festival is taking place this week for its tenth year, and Cynopsis spoke to Founder and Executive Director Terence Gray for a preview. The big buzzword right now is “storytelling.” How does it affect what we see on TV today, in comparison to when NYTVF was founded in 2005? Since we […]
AutoTrader.com entered a multiyear renewal of its partnership with Turner Sports and the NBA that will see the brand continue its role as the presenting sponsor of NBA on TNT Premiere Week presented by AutoTrader.com, TNT NBA Tip-Off presented by AutoTrader.com, and all NBA TV pregame shows. Overall, AutoTrader.com will partner with TNT and NBA […]
The NHL details plans for its annual Hockey Fights Cancer initiative, set to run from Oct. 20 Nov. 17 that will see the NHLPA and NHL distribute more than $200,000 in grants to national and local cancer organizations in all 30 NHL markets. The campaign is set to include: commemorative merchandise; in-store donations; in-arena awareness […]
Cord cutters, be careful what you wish for. With CBS and HBO planning stand-alone streaming services, al a carte viewing is getting more attainable, but “you are going to have to pay more for less choice,” RBC Capital Markets analyst David Bank told the Wall Street Journal. That’s a sentiment echoed at the Cynopsis Future […]
Fox cut the order for Mulaney from 16 to the 13 already completed. The comedy premiered to a soft 1.0 rating among A18-49, but improved to 1.1 its second outing, and will continue in its Sunday-at-9:30p timeslot.
Pop Sugar announced its first scripted series, called Seriously Distracted. Starring Amy Sedaris, the online comedy will debut on Oct. 21 with eight episodes that follow Sedaris’ character, who runs a New York publicity firm called LeGrand PR. The office is packed with employees distracted by their pop culture obsessions (think Tinder, James Franco and […]
Vice Media will roll out local-language edition of its YouTube and web news channel in seven countries in the next few months. Vice will launch in Spain, Australia, Brazil, France, Germany, Italy and Mexico with video-focused newsrooms. The millennial-focused company announced the expansion after receiving $500 million in funding from A+E Networks and venture-capital firm […]
As the breadth and reach of cause marketing continue to grow, WWE’s third year of partnering with Susan G. Komen for National Breast Cancer Awareness month continues to pay dividends for both organizations. October’s “Courage Conquer Cure” campaign features, among other activations, WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel, WWE […]
MLB Network booked its own plans for the World Series with special programming starting today. Coverage of the AL Champion Kansas City Royals and NL champion San Francisco Giants will include previews, analysis, highlights and interviews on High Heat with Christopher Russo, MLB Now, Intentional Talk and the flagship program MLB Tonight before and after […]
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