UPtv is launching an emoji-driven brand campaign to complement its slate of uplifting programming. Why the smiley faces? “Consumers use emojis to share their emotional responses to television on social media every day,” said Scot Safon, UPtv’s CMO. “We’re embracing the idea and having fun using emojis, backed by the promise of shows and movies […]
Sometimes age in the NFL has its benefits. The NFLPA released their Top 50 Player Sales list Wednesday, and Patriots QB Tom Brady finished No. 1, the 15th consecutive year he has finished no less than third. The list is based on total sales of all officially licensed NFL player merchandise from March 1, 2018 […]
The National Lacrosse League announced a multi-year partnership with USBOXLA to continue growth on all game related matters at the grassroots level. The partnership will focus on the development of players, coaches, and officials as well as joint marketing and sponsorship ventures between the organizations. The deal comes just after the NLL’s The Calgary Roughnecks […]
Nielsen opened the Nielsen Esports Playbook for Brands, a guide for brands exploring sponsorship or advertising, reporting a 13% growth in the share of non-gaming related (restaurants, automobiles, financial services, insurance, etc.) brand sponsorship involvement year-over-year. “Some of the most common esports questions we get asked at Nielsen relate to brand involvement – how to […]
Epic Games and Marvel are again teaming up to promote the new Avengers:Endgame movie with Fortnite x Avengers, which launches today. Early promotion featured Fortnite characters using weapons and accessories that the Avengers heroes also use, implying that those items will be used within the game, similarly to the Infinity Gauntlet used last time.
The Good Fight will go on. The legal drama and flagship original series for CBS All Access has been renewed for a fourth season. “Its visionary creators Robert King and Michelle King and the extraordinary cast continue to explore the cultural climate with insight, humor and courage,” said Julie McNamara, EVP of Original Content at […]
Robin Roberts is heading to ABC primetime. Roberts, a regular on Good Morning America, will be featured on the net’s coverage of the NFL Draft, also broadcast on ESPN. “It’s going to be different,” said Roberts. “We are really going to give you storytelling [about the] young men and their families.” Country singer Luke Bryan […]
Christopher “Mad Dog” Russo signed on for a new four-year contract to keep his brand on SiriusXM Radio. Russo will continue to host Mad Dog Unleashed every weekday on his channel Mad Dog Sports Radio. “Chris is a singular talent at the top of his game and we are thrilled and very proud to tell […]
The Big 12 Conference named Learfield IMG College as its new comprehensive sponsorship rights holder. Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events; and acquires the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events […]
E! will expand its entertainment news and commentary programming with three additional hours of original content every weekday, starting in early 2020. Tammy Filler, who for 16 years was at NBC’s Today, most recently as exec producer for the fourth hour, will join E! as EVP and editor-in-chief, E! News, to lead creative development, production […]
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