BitTorrent and FilmBuff’s new partnership is taking shape: the two companies announced the content of their BitTorrent Bundles. For $15 a bundle, users can choose from four categories: Sonic Journeys: Rock Doc Edition, American Roots: Jazz Doc Edition, Digital Revolution: Internet Doc Edition and Arcade Stores: Video Game Edition.
Bill Raftery is being tapped to call the Final Four and National Championship by Turner Sports and CBS Sports, teaming with Grant Hill for microphone duties this year. The duo will join Jim Nantz and reporter Tracy Wolfson to call games together throughout the 2015 NCAA Tournament. With Greg Anthony on the sidelines indefinitely following […]
With the Super Bowl in full swing, the NFL announced that traffic to its digital properties on Sunday set all-time records for the game. Overall, platforms saw more than 21 million visits on Sunday with nearly four million people watching live streaming video of the game on NBC Sports Live Extra (2.5 mm viewers) and […]
JOB OF THE WEEK DIR MKTG BBCA NYC Create/implement consumer promo strategies for BBCA channel. Dvlp/execute promos & off-channel mktg cmpgns w/focus on strategic media plan’g & brand strat. Lev cross-plat digital/social mktng initiatives. Full info/apply HERE. CYNOPSISCLASSIFIEDADVANTAGE 02.03.15 Good morning. It’s Tuesday, February 3, 2015, and this is your weekly issue of Cynopsis: […]
Facing outrage in the Twitterverse, Nationwide defended its decision to run an ad during the Super Bowl that depicted a little boy who died in a household accident. “The sole purpose of this message was to start a conversation, not sell insurance,” said the company. “While some did not care for the ad, we hope […]
The IMAX theater presentation of HBO’s Game of Thrones earned $1.5 million, averaging about $7300 per theater, with sales briskest in big cities. “This was a successful response for this first experiment,” said Greg Foster, chairman and president of Imax Entertainment. “We will continue to experiment and comb over the data.”
Believe Entertainment Group announced a new digital docu-reality series with Meredith Corporation called Forever Family. Hosted by Tia Mowry (Instant Mom), FF will follow people who are coping with infertility. “This show means a lot to me because of my own challenges with starting a family, and I’m excited to lend my support to those […]
SUPER BOWL XLIX For the third year in a row, Budweiser had the most shared ad across social channels during the Super Bowl. According to Unruly’s Viral Video Chart, entertainment brands and movie studios dominated the big game’s top ten shared spots. Overall, the commercials generated a total 4,485,297 shares online, almost twice as many […]
Records all around for NBC and the NFL as Super Bowl XLIX became the most-watched television program in US history, according to Nielsen fast nationals. Overall, data shows that the game saw 114.4 million tuning in with a rating of 47.5, which marks the best in 30 seasons, and a 71 share. Post-game coverage also […]
Back to the Super Bowl theme, TiVo Inc. released this year’s top most-engaging Super Bowl commercials. Overall, NBC aired 27 promos, 27, to the Fox count, 28, in 2014. 1. Budweiser – ‘Lost Dog’ (Song by Sleeping at Last) 2. Joyful Heart Foundation – ‘911 Delivery’ 3. Doritos – ‘Middle Seat’ 4. Nationwide Insurance – […]