At the IAB Mobile Marketplace conference yesterday, the International Advertising Bureau released the Video Addendum to MRAID. The addendum standardizes support for video within MRAID (Mobile Rich Ad interface Definition) ads, while expanding VPAID, or the Video Player Ad interface Definition. “Simply figuring out how to start playing an ad in this hybrid scenariohow the […]
Boxing deals continue to surge as truTV locked in Top Rank to deliver a live Friday night primetime boxing series that launches on May 1 at 10p. The new show, in association with Turner Sports and HBO Sports, launches just ahead of the Floyd Mayweather/Manny Pacquiao PPV fight and will feature a card offering two […]
WWE saw WrestleMania 31 become the highest grossing live event in its history as it broke the attendance record for Levi’s Stadium. The annual event grossed $12.6 million, according to the company, as 76,976 fans from all 50 states and 40 countries converged on the venue. WrestleMania 32 takes place on Sunday, April 3, 2016 […]
NBC gave a straight-to-series order for Coach, a sequel to its 1989-1997 sitcom. The original’s creator, Barry Kemp, will write and exec produce, while Craig T. Nelson, who just wrapped the net’s Parenthood, reprises his starring role as Hayden Fox.
Twins Cameron and Tyler Winklevoss, famous for suing Mark Zuckerberg over Facebook’s founding, will appear in the season two premiere of HBO’s Silicon Valley. Tech comedy returns Sunday, April 12 at 10p.
The WWE is putting Facebook in the ring as its exclusive social network hub for fans of WrestleMania. Per the deal, WWE will provide match highlights, interviews, behind-the-scenes commentary and training videos as well as encourage fans to tune-in to its platform on FB. The social net has a non-exclusive deal with the NFL that […]
5 MINUTES WITH… Maker Studio’s Jason Krebs Cynopsis asked Maker Studio Head of Sales Jason Krebs to discuss the current state of digital advertising, from auto-play video to the digital ad budgets. Here’s what he had to say, which is just a sliver of the larger discussion he’ll participate in next month at the Cynopsis […]
Last week’s announcement that Dew Tour would be forming a video content partnership with skate industry leader The Berrics marked that latest initiative to come out of the NBC Sports Ventures unit. The division now hosts a roster of properties that include NBC Sports Radio, Dew Tour, Lucas Oil Pro Motocross and the Red Bull […]
Showtime Sports announced its behind-the-scenes plans for boxing’s Holy Grail with the launch of four-part documentary series Inside Mayweather vs. Pacquiao. The debut episode premiers on April 18, and will follow Floyd Mayweather prepping for his battle with Manny. Network cameras have been entrenched in Mayweather’s camp ahead of the May battle, capturing the red […]
Skip a newsletter last week? “In Case You Missed It” rounds up the top stories in each of our three daily editions, so you can be up on the latest news, Cynopsis-style, in the worlds of linear, digital, sports and kids television. Enjoy! FLAGSHIP Fox is reviving The X-Files as a six-episode event series. David […]
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