Bleacher Report is teaming with hip-hop duo Blackalicious and advertising agency barrettSF to launch its first-ever multi-platform brand campaign, dubbed Sports Alphabet. Blackalicious remixed its A-Z rhyming style from their hit single ‘Alphabet Aerobics,’ for the campaign “The Bleacher Report brand is getting bigger and louder and we wanted to create a spot that was […]
AOL and A&E have joined together in programmatic union. As part of a wide-ranging deal, A+E will be able to license ONE By AOL (AOL’s programmatic ad platform) to create its own private exchange marketplace. “[They’ll be] inviting their own partners into their own closed ecosystem,” AOL Publisher Platforms President Tim Mahlman explained to Adweek. […]
NATPE president and CEO Rod Perth said this year’s market, taking place January 19-21, will be kicking up more sand in Miami Beach. “With all of our most important numbers tracking ahead of last year’s capacity turnout, we have moved to substantially increase our physical space in 2016 by expanding to the Eden Roc next […]
Tonia O’Connor has been elevated to the newly-created position of Chief Commercial Officer and President of Content Distribution at Univision Communications Inc. Under O’Connor’s leadership, UCI is putting greater emphasis on diversifying its portfolio of assets by bringing together its Corporate Development and Enterprise groups under one function called Enterprise Development, a division that will […]
Be advised, this is all unconfirmed and, for the most part, anonymously sourced. Still, if anything comes of it, it’s huge. Multiple media outlets (the first of them being the Wall Street Journal) have reported that Yahoo’s board will hold a series of meetings this week to decide whether or not to sell off […]
A long time ago in a galaxy far far away? This is all starting to seem pretty futuristic. Ahead of the the December 18 premiere of Star Wars: The Force Awakens, the official Star Wars app has launched Jakku Spy, a new virtual reality experience for Google Cardboard. Developed by Lucasfilm’s ILMxLAB studio along with […]
Good news for Kenny Mayne fans. Mayne has signed a new multi-year deal to stay with ESPN in the role he’s done best over the years: anchoring SportsCenter. Mayne will continue as a guest anchor on the 1 a.m. ET edition of SportsCenter from Los Angeles hosted by Neil Evertt and Stan Verett. As part […]
Fox posted big TV numbers Saturday night as its telecast of Stanford’s thrilling 38-26 win over Notre Dame went right down to the wire. The game drew a 4.7 overnight rating. That was the network’s highest overnight ever for a regular season college football game and its best since drawing a 4.0 overnight for Oregon-Michigan […]
A new company has joined the TV Everywhere ecosystem. Today, Discovery Communications launched Discovery GO, a new streaming app featuring content from Discovery TV’s properties, including Discovery Channel, TLC, Animal Planet, and several others. Be warned–most of Discovery Go’s content can only be discovered (see what we did there?) by pay-TV cable subscribers.
Bones stars Emily Deschanel and David Boreanaz and exec producer Kathleen Reichs filed a lawsuit Monday claiming they are owed a percentage of the long-running Fox series’ profits, estimated at tens of millions of dollars. “When 20th TV finally did engage with Plaintiffs in the fifth and sixth seasons of the Series, it did so […]
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