ESPN is bringing back the Megacast for the College Football Playoff National Championship on Monday, at 8:30p. The contest will air on ESPN with 14 alternate productions spanning ESPN2, ESPNU, SEC Network, ESPN Deportes, ESPN Classic, ESPNEWS, and ESPN3, in addition to ESPN Radio’s broadcast. ESPN’s traditional telecast will feature Chris Fowler calling play-by-play, with […]
Sometimes Cynopsis Digital can simply let the day’s newsmakers speak for themselves. Here’s Netflix CEO Reed Hastings, addressing an audience at CES: “Today, I am delighted to announce that while we have been here onstage at CES, we switched Netflix on in Azerbaijan, in Vietnam, in India, in Nigeria, in Poland, in Russia, in Saudi […]
The Big Bang Theory set a record for the largest ever Live+7 viewer lift, adding 7.18 million viewers for the show’s December 17 episode. Sheldon and Amy taking their relationship to the next level prompted an increase of 42% over the Live+SD average (24.43 million from 17.25 million), making it the season’s most-watched episode of […]
Barbra Streisand is heading to Modern Family. Well, sort of. The actress lends her voice to tonight’s episode of the ABC sitcom. Streisand shared the news on Twitter, posting, “Watch #ModernFamily Wednesday Jan. 6th at 9pm on ABC! You might hear a familiar voice… Dunphys, can you hear me?” Streisand’s husband, James Brolin, stars on […]
Think of it as rabbit ears for the digital generation. Just in time for CES, the DVR-maker Nuvyyo is set to announce that its Tablo DVR app is gaining Apple TV support. The Tablo DVR device has been around for a while; it uses an over-the-air antenna to record broadcast programs and stream them […]
According to a report from Digiday, Snapchat is working to design an API (application programming interface) that will make it easier for partners to buy ads. Digiday’s sources say that Snapchat has been reaching out to multiple ad tech companies and agencies, asking them what they would need from the new ad technology platform. […]
The NFL continues to pay dividends for FOX Sports. The company is announcing that, with the conclusion of the 2015 NFL regular season, it scored an average 12.0/25 household rating/share for the lineup of games, with 20.7 million viewers. That marks the most-watched season for the company since the division began broadcasting NFL games in […]
On to CES news. Panasonic signed an agreement to become an “Official Ceremony Partner” with the Rio 2016 Olympic Organizing Committee of the Olympic and Paralympic Games and will provide turnkey visual operations for the Rio 2016 Olympic and Paralympic Games Ceremonies. Panasonic will provide more than 100 high brightness compact 20,000 lumen projectors (PT-DZ21K2), […]
Twitter is taking a stab at interactive advertising, according to a new blog post. The company’s new conversational ads, now available for beta testing, allow marketers to tweet out advertisements that come equipped with a call-to-action button. Users can then change the original marketing copy into a more personalized message. (If you want to […]
JOB OF THE WEEK SVP, PLANNING & INSIGHTS Performics Chicago Lead team resp for providing strategic insights via knwldg of trends & rsch combined w/full understanding of how to activate data. 10+ yrs bus exp in Interactive mktg, media, and strategic brand/acct plan’g. Res/cvr HERE… CYNOPSISJOBS 01.05.16 Good morning. It’s Tuesday, January 5, 2016, […]
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