The Grammys are going multi-platform. GRAMMY Live, a wide-ranging initiative featuring live streams, on-demand content, and real-time community engagement, will run before and during the 58th Annual Grammy Awards on Monday, February 15. GRAMMY Live will feature video content, polls, trivia, calls to action, social curation, and group chat across desktop and mobile. This will […]
The WNBA has a new chief with the league tapping the services of Lisa Borders as its new President. Borders most recently served as Chair of The Coca-Cola Foundation and Vice President, Global Community Affairs at The Coca-Cola Company and, starting March 21, will oversee the league as it heads into its 20th season on […]
FOX staple The Simpsons is anchoring the newest promo blitz for FOX Sports. The company released Homer, Marge, Bart, Lisa and Maggie racing fellow Springfield residents on the way to Daytona International Speedway as marketing support for the channel’s upcoming coverage of the Daytona 500 on Feb. 21. “Being able to tap into such a […]
Lionel Richie will be saluted at the 58th annual Grammy Awards, with Luke Bryan, John Legend, Demi Lovato and Meghan Trainor performing some of the artist’s most memorable songs. Ceremony will be broadcast live LA Monday, February 15 at 8p on CBS.
CBS has given a pilot order to comedy I’m Not Your Friend. Matt LeBlanc will star as a contractor who learns that raising his kids is more challenging than expected when his wife goes back to work.
You know you’re a hot ticket when corporate behemoths start cutting major deals with you – and Snapchat is getting big-time attention from Viacom. The companies have struck a multi-year deal that will allow Viacom to sell advertising for Snapchat, and bundle that advertising into packages with television clients. Meanwhile, two major Viacom networks are […]
Wondering why the trailer for Mike and Dave Need Wedding Dates occupied the top spot in your Twitter timeline for an entire day? It’s because 20th Century Fox paid Twitter to make it happen. Twitter has begun rolling out First View, a new ad unit that gives marketers exclusive access to the top spot in […]
NASCAR detailed its Charter system plans, courtesy of a nine-year agreement with Sprint Cup Series team owners, which an eye to bolster participation, governance and economics to a move to “promote a more predictable, sustainable and valuable team business model.” Overall, 36 teams will be given the charters that guarantee entry into the field of […]
With NBA All-Star on the cusp of tipoff, the league unveiled its partner activations for the festivities, with over 25 partners on deck. Among rookies activating for the first time will be Mountain Dew, which is serving as presenting partner of both the All-Star Celebrity Game and the NBA All-Star DJ Platform and will debut […]
JOB OF THE WEEK VP or DIR/GLOBAL TV SALES Jim Henson Company LA Seeks a VP or Director-level executive for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: jobpostings@henson.com. CYNOPSISJOBS 02.09.16 Good morning. It’s Tuesday, February 9, 2016, and this is your weekly issue of Cynopsis: […]
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