The NBA is launching NBA.com Russia via a partnership with Sports.ru, Russia’s top sports site. The league’s official online destination in Russia will offer a slate of multimedia content that includes videos, highlights, localized editorial and real-time statistics. “We are excited to partner with Sports.ru to launch the NBA’s first official online destination in Russia,” […]
HBO is prepping for the return of Game Of Thrones for a seventh season; lengthy negotiations have surrounded the flagship drama and its seventh and eighth final seasons. The network also picked up comedies Veep for a sixth season and Silicon Valley for a fourth.
At its Upfront presentation last night at NY’s Skylight at Moynihan Station, MTV unveiled a programming slate of 14 new series and specials, including the fall debut of LA-based Wonderland, the network’s first weekly live music performance series in nearly 20 years. Among those the network is partnering with on new content are Mark Burnett, […]
Univision has purchased Disney-ABC’s equity in the millennial-oriented media company Fusion, taking an outright stake in the company. (Fusion had previously been a joint venture between Disney-ABC and Univision.) Univision will now be creating the Fusion Media Group, a unit composed of other Univision properties such as The Onion, Flama, The Root, El Rey, Univision […]
Is dynamic ad insertion finally ascendant? In any event, it’s got a powerful new backer. Among several announcements during his NAB keynote address, Google exec Daniel Alegre said that the tech giant will be rolling out dynamic ad insertion features via its DoubleClick ad platform, making cross-screen addressable ad-serving capabilities available to TV broadcasters. Broadcasters […]
Let’s open with international news. The NBA and Econet struck a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa, marking the largest ever for the league on the continent. The deal includes NBA content across Econet Media’s TV, Internet and mobile assets, including the Kwese viewing platforms and its sports […]
MasterCard and Major League Baseball are renewing vows, locking in an extension of their long-running partnership agreement that expands MasterCard’s role and makes the brand the presenting sponsor of the 2016 All-Star Game. Other elements include increased opportunity to deliver advanced payment technologies to baseball fans, All-Star Week on-field Priceless experiences and events, expanded on-site […]
Lifetime announced multi-platform initiative The Fempire, featuring content for women, by women and about women. Projects include a scripted Selena Gomez drama, inspired by the singer and Justin Bieber ex’s time in Hollywood. The net also inked movie deals with Janet Jackson, Serena Williams and mixed martial artist/actress Ronda Rousey. Jackson will EP the true […]
History ordered a third season of Alone. The survival series, which places ten hardcore survivalists alone in the wilderness, will move from Vancouver Island to South America. The show’s second season premieres tonight.
Crackle held its Upfront yesterday, and the powers that be at Sony’s ad-supported streaming service made clear that they intend to build on an ambitious 2015 that saw the service’s first major foray into original scripted programming. First, the programming front: Along with renewing The Art of More, SuperMansion, and Comedians in Cars Getting Coffee, […]
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