ESPN and Special Olympics are beefing up their partnership, announcing two new agreements: a new, three-year global programming agreement and an extension, and expansion, of ESPN’s Global Presenting Sponsorship of Special Olympics Unified Sports. The deal will see ESPN maintain its slot as an Official Broadcaster of the 2017 Special Olympics World Winter Games in […]
Elsewhere on the talent front, NBC Sports is bringing in Apolo Ohno and Tanith White to serve as reporters for NBC’s coverage of the 2016 Rio Olympic Games. The pair will report from various venues and locations throughout the Games, and will contribute to features the include The Olympic Zone. Ohno serves as a short […]
Google unveiled new plans in the VR gaming space at I/O yesterday, entitled Daydream, that will serve as a dedicated VR hub in the Play Store and offer immersive mobile gaming content from companies such as EA, Ubisoft and others in addition to content partners that include Hulu, Netflix and IMAX. The company is also […]
Blizzard Entertainment and Regal Entertainment Group are launching for the upcoming Warcraft movie that will see anyone who buys a ticket to see the film at participating cinemas receive a free digital copy of World of Warcraft. The film hits theaters on June 10. Players will also be able to customize in-game weapons with four […]
Showtime’s House of Lies will fold after five seasons. Series finale of the comedy starring Don Cheadle was shot in Havana, Cuba, to air Sunday, June 13 at 9p.
AMC greenlit documentary series Heroes and Villains: The History of Comic Books (wt), slated for a 2017 premiere. Robert Kirkman and David Alpert (The Walking Dead) will exec produce through Skybound Entertainment. “At the end of the day I am a comic fan first and foremost,” said Kirkman. “I am a lover of the medium […]
Vine, the Twitter-owned app for short video content, seems to be shedding influencers. The influencer marketing company Markerly took a look at 9,725 Vine users with more than 15,000 followers, and found that more than 52 percent of them had exited Vine since January 1. Instead, they’ve migrated to YouTube and Snapchat. As digital creator […]
One of the first major hurdles for companies working in the virtual reality space: Making consumers aware of the technology. According to new research from Parks Associates, only 7% of general consumers are aware of the new virtual reality headsets that have been entering the market over the past several months. Still, VR’s reach […]
ESPN’s turn at this year’s upfronts, anchored by the tagline “ESPN @ The Speed of Live,” saw the company play up the live-event elements and announce that its channels will begin counting out of home viewers to it ratings. “We’re excited about the idea we’re going to measure our whole audience,” ESPN President John Skipper […]
The NBA is partnering with BroadbandTV to launch NBA Playmakers, described as “a groundbreaking community for video creators focused on basketball and basketball culture.” The millennial video network will allow the creator community and NBA fans the chance to produce basketball-related content and share it across the NBA Playmakers network, spanning YouTube, the NBA’s digital […]
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