eSports fans flow toward the growing number of brands that support the space via sponsorship. However, acceptance depends on the correct, authentic engagement and brand efforts can easily turn off audiences. According to Nielsen, the brands that draw the best response are the ones that support the sport and its gamers. Narrowly leading the pack, […]
During a news conference on Tuesday, presumptive Republican presidential nominee Donald Trump called ABC News reporter Tom Llamas “a sleaze” for asking him about money raised to support veterans organizations. “Your critics say you tend to exaggerate, you have a problem with the truth. Is this a prime example?” asked Llamas, who tweeted after the […]
FX Networks ordered an eight-episode season one of X-Men drama Legion, about a troubled young man who may be more than human, to debut on FX in early 2017. Fargo’s Noah Hawley is showrunner; Dan Stevens (Downton Abbey), Rachel Keller (Fargo), Jean Smart (Fargo) and Aubrey Plaza (Parks and Recreation) star. Production on the first […]
It’s no secret that Instagram has become an increasingly crucial marketing tool for brands and businesses. But for companies hoping to optimize their campaigns, the platform’s relative dearth of data has proven to be a major impediment. Granted, major companies with money to burn have been able to hire expensive analytics vendors to help get […]
File this under ‘no-brainer’: Amazon has renewed its hit comedy Transparent for a fourth season. The series, which has received a hefty dose of critical acclaim and awards-show love, is expected to return for its third season this fall; season 4 will debut on Amazon Prime next year.
Verne Lundquist is stepping away from his longtime home as the voice of the SEC on CBS following the 2016 season. He will, however, continue calling regular-season college basketball, the NCAA Tournament and golf, including the Masters and the PGA Championship for the network. The company has tapped Brad Nessler to succeed Lundquist as the […]
UFC and Bud Light are teaming on their own sweepstakes in participating retailers that launched today and runs through July 10. Fans will have an opportunity to attend a future UFC event with bantamweight champion Miesha “Cupcake” Tate and welterweight contender Donald “Cowboy” Cerrone. The promotion will also feature limited edition packaging available in select […]
JOB OF THE WEEK SR. PUBLICIST DISCOVERY LA Top notch strategic thinker dedicated to developing publicity campaigns for Discovery series and specials. Dev strategy/messaging, drive natl and local awareness, write press releases. Superb written/verbal skills. 5-7 yrs publicity/media exp. Full info/apply HERE. CYNOPSISJOBS 05.31.16 Good morning. It’s Tuesday, May 31, 2016, and this is […]
JOB OF THE WEEK SR. PUBLICIST DISCOVERY LA Top notch strategic thinker dedicated to developing publicity campaigns for Discovery series and specials. Dev strategy/messaging, drive natl and local awareness, write press releases. Superb written/verbal skills. 5-7 yrs publicity/media exp. Full info/apply HERE. CYNOPSISJOBS 05.31.16 Good morning. It’s Tuesday, May 31, 2016, and this is […]
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