Game 7 proved its mettle, as ABC’s coverage of the NBA game drew an average audience of 30,799,000 viewers to the network, ranking as the most-watched NBA game since Game 6 of the 1998 NBA Finals, according to Nielsen Fast Nationals. The Cavs win notched a 15.7 U.S. household rating, making it the highest-rated NBA […]
Visa launched its “most ambitious integrated global Olympic Games campaign in the company’s history,” with the debut of the “Carpool” campaign. Promotion will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team […]
Once again avoiding the September crush, The CW’s fall 2016-2017 slate launches Tuesday, October 4 with the season premiere of The Flash at 8p, followed by the series premiere of hour-long comedy No Tomorrow at 9p. Moving along… Wednesday, October 5: Arrow (season premiere) at 8p, Frequency (series premiere) at 9p Monday, October 10: Supergirl […]
Political action committee Americans Against Insecure Billionaires with Tiny Hands released an ad pointing out the potential pitfalls of a Donald Trump presidency. “If the White House phone rings at 3 a.m., will his little hands even pick up the receiver?” says a woman in the tongue-in-cheek spot that then asks viewers to sign […]
Twitter is expanding its live video footprint. The company is rolling out a new live video button for Android and iOS phones. The company also confirmed that, in the coming weeks, it will add a Periscope embed feature, allowing users to film Periscope live-streams directly from the Twitter app. On the web, Twitter is taking […]
The video marketing platform Innovid announced a new partnership with Twitter. Under the partnership, marketers using Innovid’s platform will be able to access metrics related to their Twitter video ads, such as engagement, time spent, video views, and viewability. “Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and […]
As we head into June 23, aka the date of the Cynopsis Sports Business Summit and our eSports Conference, one element we are always proud to offer is our Hall of Fame. Honoring people who have taken an opportunity in sports and transformed it into something that changed pop culture, our class of 2016 this […]
As we wait for ratings from Game 7 of the NBA Finals, Game 6 on ABC averaged 20,702,000 average viewers, according to Nielsen, with the series remaining the second-most watched on the network, averaging 18,515,000 viewers. The matchup also scores as the most-watched NBA game ever on WatchESPN across metrics, generating 1.3 million unique viewers, […]
BBC America renewed Orphan Black for a fifth and final season, with a 10-episode order from Temple Street. “We can’t wait to take our incredibly passionate audience on one final gobsmacking clone adventure,” said net president Sarah Barnett. Fifth season is slated for 2017.
Lisa Katz was tapped to serve as Executive Vice President of Drama Development at NBC. Most recently, Katz was Senior Vice President, Drama Development at 20th Century Fox TV. Katz, who starts July 11, replaces Pearlena Igbokwe, who was promoted to President, Universal Television Studios.
© 2026 Access Intelligence, LLC – All Rights Reserved.
