The next phase of Decision 2016 kicks of tonight with Day One of the Republican National Convention. It’s an historic election for many reasons. For one thing, campaigns are using digital advertising and data in unprecedented ways (in addition to the above item about the optimizer). Cynopsis Digital spoke with Google, CNN, AOL, Fusion […]
Last month saw Glenn Adamo, VP NFL Media Operations, NFL Films & Broadcasting, end his long run with the league to launch Ivanhoe Media & Entertainment, dubbed as an independent consulting business focused on all aspects of media creation, production and delivery. The departure leaves a legacy at the league that ranges from generating over […]
NBC Olympics is tapping the talents of Katy Perry for an anthem leading up to and throughout the 2016 Rio Olympics. The song, Rise, will be featured in promotional spots across NBCUniversal platforms, with an original “Rise” cinema spot that will be seen in more than 20,000 movie theaters. The song will be used by […]
The 2016 Emmy nominations were announced Thursday, and HBO’s Game of Thrones was once again the most-nominated show, with 23 nods. FX’s The People v. O.J. Simpson: American Crime Story was second with 22. Major nominees included: Drama Series The Americans Better Call Saul Downton Abbey Game of Thrones Homeland House of Cards Mr. Robot […]
Jose Diaz-Balart joins Saturday’s NBC Nightly News as full-time anchor starting August 6. Diaz-Balart, who will continue anchoring Telemundo’s Noticiero Telemundo and Enfoque con Jose Diaz-Balart, had been rotating in the position since November. “This is a significant moment for the broadcast and a true testament to Jose’s many talents,” said Janelle Rodriguez, SVP editorial, […]
It can feel like an ideologically divided country at times, but at least live-streaming is bipartisan. YouTube announced that it will serve as the official live-stream partner for both the Republican and Democratic National Conventions. Google’s video platform will live-stream both conventions from start to finish. In addition, several YouTube creators, including The Young Turks, […]
According to a projection from the investment advisory firm Evercore, cord-cutting will see a year-over-year drop in Q2 of 2016. During last year’s Q2, the pay-TV industry shed about 625,000 subs. This Q2, Evercore projects that the number was about 520,000 and that 261,000 of those were from cable. (It’s worth noting that Evercore thinks […]
A big day for Pac-12 Networks, which announced an agreement with Twitter to serve as its premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference’s 12 universities. At least 150 games will be carried over the 2016-2017 academic year on the platform, featuring Olympic sports that include soccer, […]
MLB’s All-Star Game delivered a 5.4 rating on FOX, down from last year’s 6.6 in Nielsen ratings, according to the AP. The game marks a record-low for the event, which also generated a 10 share with 8.7 million viewers. Still, the telecast marks the highest-rated program of the summer season.
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