The Opening Ceremony took a dip for NBC, according to preliminary Nielsen numbers, down 35% versus the London Games, but still generated viewership around 26.5 million people for the network. The event posted a 17.2 in overnight numbers, with a 10.0 rating among Adults 18-49. Overall, the first two days averaged 24.4 million viewers in […]
Lily Tomlin has been named the 53rd recipient of SAG-AFTRA’s highest tribute: the SAG Life Achievement Award. The Grace and Frankie star will be presented with her award at the 23rd Annual Screen Actors Guild Awards, simulcast live on TNT and TBS on Sunday, January 29 at 8p. “She has an ability to create diverse […]
Kyra Sedgwick is heading back to primetime. The Closer star is set to star in Ten Days In the Valley. ABC has ordered 10 straight-to-series episodes of the drama following single mom and overworked TV producer Jane (Sedgwick), whose daughter goes missing in the middle of the night.
Nielsen will add Facebook to its ranking of TV shows generating the most activity on social media and plans to add Instagram in the future. Currently, the chart only measures Twitter. The new Nielsen Social Index will rank series as well as sports programming separately. The chart will show how many total social-media interactions there […]
Viacom is making a shift to use more comScore data in its data-driven ad deals based on its Viacom Vantage product. Helping comScore get a leg up was its purchase of Rentrak last year.
NBC Olympics and Yahoo extended their existing digital alliance to include content and promotion surrounding the Olympics. The alliance offers Yahoo’s US audience with links to all of NBCOlympics.com’s exclusive live streamed events and video highlights. “Yahoo will once again push its massive U.S. audience to links that quickly connect them with NBCOlympics.com’s unprecedented live […]
Bleacher Report inked a deal with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games throughout the season to create custom content for the program’s national fan base […]
NBC’s Blindspot, moving from 10p to 8p for season two, will be a little more family friendly. “We’re not going to shoot anyone in the head anymore,” promised creator Martin Gero. And season one plot twists will be tied up in a way that makes the show accessible to new viewers. Not only will Jane […]
Suits was renewed for a 16-episode season 7 by USA, to premiere in 2017. The legal drama is three episodes into season 6, averaging 3 million total viewers and 1.1 million P18-49 in Live+3.
Time Warner will spend $583 million to take a 10% stake in Hulu. (The deal implies a total valuation of almost $6 billion.) As part of the deal, all of Turner’s cable networks will come to Hulu’s upcoming Internet-based live TV service, which is slated to launch next year. Time Warner joins Hulu’s three existing […]
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