Talk about drama. In a fascinating report for Bloomberg, reporter Sarah Frier describes an internal struggle over Twitter’s future. Specifically, Frier finds that CEO Jack Dorsey has remained opposed to selling Twitter, hoping instead to improve its fortunes as an independent company. But former CEO and current board-member Ev Williams is intent on keeping options […]
The New York Times is expanding Flex Frame, its native digital advertising format. The Flex Frame format will now widely run across desktop and mobile. According to the Wall Street Journal, the expansion marks the beginning of an effort to phase out standard banner ads from the Times’ websites. Banner ads will now appear atop […]
The NBA parked a new deal with ExxonMobil, locking in a new multiyear marketing partnership that makes the brand an official marketing partner of the NBA, WNBA, and NBA Development League in the US and China. The deal marks the largest and most comprehensive ever in the motor oil category during the league’s 70-year history […]
AT&T continues to beef up the talent roster heading to Houston for the Super Bowl, announcing a multi-year deal with Taylor Swift that will see her headline DIRECTV Super Saturday Night in February before the game. Feb. 4 will see the artist perform in a custom 64,000 square foot venue in the city created especially […]
The Washington State Gambling Commission made its position clear to Valve, formally notifying the company that it must immediately end the transfer of skins for gambling activities through the company’s Steam Platform, which saw CS:GO Lounge bring in approximately $1 billion in “skin” gambling alone between January-August, according to the report. “In Washington, and everywhere […]
As the eSports scene on college campuses continue to get more organized, the Collegiate StarLeague made a major move to grow the space last month, announcing an exclusive partnership with Riot Games to present the 2017 uLoL Campus Series, where CSL will run the tournaments, overseeing critical logistics that include registration, scheduling, qualification, production and […]
He liked it! Simon Cowell, creator of the Got Talent format and judge this past season for the American version, has signed on for three more years. He’ll be joined again by Mel B, Heidi Klum and Howie Mandel for season 12, arriving in summer 2017. Its last go-round, Talent was number one among all […]
Paul Buccieri has been promoted to President, A+E Studios & A+E Networks Portfolio Group. In the new role, Buccieri will be responsible for A+E Studios and for leveraging the synergies across the A+E Networks brand portfolio. “The growth of A+E Studios is a major priority for us as content ownership and capabilities are vital for […]
Google made several new announcements at its annual hardware event. As expected, the tech giant announced its new Pixel smartphones and, as Cynopsis Digital previewed yesterday, the new mobile-based Daydream VR headset. (Price: $79.) Also on the company’s agenda: The Wi-Fi-powered Google Home, a voice-operated personal assistant that will likely serve as Amazon Echo’s most […]
Pinterest has named Todd Morgenfeld as its it first-ever Chief Financial Officer, according to a report from the Wall Street Journal. Morgenfeld joins the company from Twitter, where he served as VP of Finance. For months, there has been widespread speculation that Pinterest may be moving toward an IPO. Morgenfeld’s hire will likely kick that […]
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